Content Strategist

We are looking for a creative and data-driven Content Strategist to develop and execute impactful content strategies across digital platforms. The ideal candidate should have experience in planning, creating, and optimizing content that aligns with business objectives, drives engagement, and strengthens brand presence.

• Develop and execute content strategies aligned with marketing and business goals.
• Create content calendars for websites, blogs, social media, email campaigns, and other digital channels.
• Conduct audience research, competitor analysis, and keyword research to identify content opportunities.
• Collaborate with designers, social media, SEO, and performance marketing teams to create compelling content.
• Write, edit, and review high-quality content, ensuring brand consistency.
• Optimise content for SEO and monitor content performance using analytics tools.
• Track key content metrics and provide actionable insights to improve engagement and conversions.
• Stay updated with industry trends, emerging content formats, and best practices.
  

• 2–3 years of experience in content strategy, content marketing, or a similar role.
• Strong writing, editing, and proofreading skills.
• Good understanding of SEO, content marketing, and digital marketing principles.
• Experience with content management systems (CMS) such as WordPress.
• Familiarity with Google Analytics, Search Console, and SEO tools.
• Ability to manage multiple projects and meet deadlines.
• Excellent communication, collaboration, and presentation skills.
• Strong analytical and problem-solving abilities.
  

• Bachelor's degree in marketing, communications, journalism, English, or a related field.
• Experience in B2B, digital marketing, or agency environments is an added advantage.
• Basic understanding of AI-powered content tools and content automation is preferred.