Content Strategist
BM Production — Content / Creative Production
Department:
Content / Creative Production
Reports To:
Content Head / Production Manager
Location:
Hybrid
Employment Type:
Full-Time
About the Role
BM Production is looking for a Content Strategist to own content strategy and quality across client accounts — from creative direction through final delivery. The role owns every judgment call in the production pipeline: what gets briefed, what gets approved, and what goes out the door. Execution, scheduling, and administrative coordination are supported by a dedicated Virtual Assistant, freeing the Strategist to focus on strategy, creative quality, and client relationships rather than logistics.
This role replaces the previous Coordinator/Creative Strategist structure, which combined strategic and administrative work in a single position. Responsibilities have been split by function: the Content Strategist owns direction and quality; the VA owns scheduling, tracking, and admin. See the RACI summary at the end of this document for the full breakdown.
Key Responsibilities — Pre-Production
• Client Strategy: Lead client onboarding meetings and define the content strategy and creative direction for each account.
• Creative Briefing: Author shoot briefs, storyboards, moodboards, and scripts — the creative direction for every shoot, not just logistics.
• Calendar & Planning: Develop and own the quarterly content calendar and campaign plan aligned to client and business goals.
• Vendor & Location Approval: Select and approve freelancers/vendors and final shoot locations for each job (VA sources options and handles booking logistics).
• Requirement Setting: Define and communicate exact shoot requirements to clients and creators, and review briefs before they go out.
• Budget Ownership: Set and track the budget for each shoot/campaign against the client quote.
Key Responsibilities — Production
• Execution Oversight: Oversee shoot execution against the approved brief — the quality gate during production, whether on-set or via check-ins.
• Problem Solving: Manage delays, client change requests, creator/vendor availability issues, and last-minute revisions without compromising quality or deadlines.
• Contingency Planning: Build and apply contingency plans for high-risk shoots or campaigns.
• Scope Control: Approve any on-the-fly creative or scope changes directly with the client.
Key Responsibilities — Post-Production
• Quality Review: Review every edit against the original brief and brand standard before it reaches the client — own the quality bar.
• Revisions & Approval: Manage client revision rounds through to final sign-off.
• Delivery & Handoff: Coordinate final asset handoff to clients and marketing teams in the correct formats and platforms for publishing.
• Performance Reporting: Track and report on content/campaign performance post-publish to inform the next cycle (VA can pull raw platform data).
• Retainer Growth: Own retainer renewal conversations and rebooking — this is a relationship and growth motion, not admin tracking.
• Licensing & Rights: Ensure usage rights, licensing terms, and freelancer contract clauses are tracked and honored for delivered content.
Cross-Functional Collaboration
• Act as the connective tissue between creative, production, and client-facing teams.
• Direct the Virtual Assistant's execution work — scheduling, reminders, tracking, admin — ensuring nothing drops between strategy and delivery.
• Coordinate with clients, photographers, videographers, editors, and account managers to ensure smooth execution.
Continuous Improvement
• Stay current on content formats, platform updates, and industry trends; apply new tools and process improvements to live projects.
Key Result Areas (KRAs) & KPIs
KRA
What's Measured
Achievement Delivery
Shoot briefs created, shoots executed, calendars completed, approvals closed, campaigns launched vs. plan
Goal Completion
% of quarterly goals completed on time across production, review, approval, and publishing stages
Challenge Management
Effectiveness in handling delays, changes, creator issues, and revisions while protecting quality/timelines
Collaboration
Coordination quality with clients, creative talent, VA/support staff, and internal teams
Skill Development
Adoption of new tools, formats, trends, and process improvements into live work
Requirements
• 2–5 years of experience in content strategy, production coordination, or content operations (agency/production house background preferred).
• Strong understanding of content formats across platforms (social, digital, video).
• Experience managing shoot logistics and working with creative talent (photographers, videographers, editors).
• Excellent project management and stakeholder communication skills.
• Ability to multitask across multiple client accounts and manage shifting priorities.
• Familiarity with content calendar/project management tools (ClickUp, Trello, Asana, Notion, or similar).
• Comfortable delegating execution work to a VA and managing that relationship — this role directs support staff, it doesn't do their job for them.
Good to Have
• Experience with client-facing communication and account management.
• Basic understanding of editing workflows and creative production timelines.
• Relevant certifications in content marketing/strategy.
What This Role Is Not