*Job Description: Content Strategist*
Location: Mohali (On-site)
Experience: 1–2 Years
Employment Type: Full-time
CTC: 3 to ₹4 LPA (Based on skills and experience)
Role Description: We are looking for a creative and data-driven Content Strategist to join our growing team. The ideal candidate is passionate about storytelling, content marketing, SEO, and developing content strategies that improve brand visibility, audience engagement, and business growth. You will work closely with writers, designers, SEO specialists, and marketing teams to plan, create, optimize, and measure content across multiple digital channels while adapting to evolving search algorithms, AI-powered search experiences, and social media trends.
Key Responsibilities:
- Develop and execute content strategies aligned with business goals and brand positioning. Plan and manage editorial calendars for websites, blogs, landing pages, email campaigns, and social media.
- Conduct audience research, competitor analysis, keyword research, and content gap analysis.
- Create detailed content briefs with SEO recommendations, search intent, audience insights, and messaging guidelines.
- Optimize content following Google's people-first content principles and E-E-A-T (Experience, Expertise, Authoritativeness, and Trust).
- Build topic clusters, internal linking strategies, and content hubs to improve organic visibility.
- Collaborate with writers, designers, video editors, and marketing teams to deliver integrated content campaigns.
- Develop platform-specific content strategies for Instagram, Facebook, LinkedIn, and emerging digital platforms.
- Create content frameworks for Reels, Carousels, Stories, blogs, newsletters, and thought leadership content.
- Use AI tools responsibly for research, ideation, outlining, and optimization while ensuring originality, accuracy, and brand consistency.
- Monitor content performance using Google Analytics 4, Google Search Console, and social media insights. Analyze KPIs including organic traffic, rankings, engagement, conversions, CTR, shares, and lead generation, and recommend improvements.
- Stay updated with Google Search developments, SEO best practices, AI search trends, and evolving content marketing strategies.
Required Skills:
- 1–2 years of experience in Content Strategy, Content Marketing, Copywriting, Digital Marketing, or a similar role.
- Excellent writing, editing, proofreading, and communication skills.
- Strong understanding of SEO fundamentals, search intent, keyword research, on-page optimization, and content structure.
- Experience creating content calendars and managing editorial workflows.
- Familiarity with Google Analytics 4, Google Search Console, WordPress, Google Docs, and Microsoft Office.
- Basic understanding of AI-assisted content workflows using tools such as ChatGPT, Gemini, Claude, or similar platforms.
- Knowledge of Meta content strategy, including Reels, Stories, Carousels, creator collaborations, and engagement-focused content.
- Strong research, analytical thinking, and problem-solving abilities. Ability to manage multiple projects and meet deadlines in a fast-paced agency environment.
Preferred Qualifications:
- Agency experience is preferred.
- Familiarity with SEO tools such as Ahrefs, Semrush, Screaming Frog, or similar platforms.
- Experience working with CMS platforms and basic HTML is a plus.
- Understanding of content performance reporting and experimentation (A/B testing) is an advantage.
What We're Looking For Strategic thinker with a strong storytelling mindset. Curious about evolving search technologies, AI, and digital marketing trends. Detail-oriented with excellent organizational skills. Collaborative team player with strong stakeholder communication. Passionate about creating content that delivers measurable business outcomes.
Why Join Us?
- Work on diverse brands and industries.
- Exposure to modern SEO, AI-powered content workflows, and integrated marketing campaigns.
- Collaborative agency environment with opportunities to learn and grow.
- Ownership of impactful content initiatives that drive real business results.
Mail your CV to recruiter@shelbywolf.in
Preference will be given to immediate joiners or candidates who can join within 15 days