Training Specialist

Base: Ho Chi Minh City

Are you passionate about training and developing retail sales teams? Join us and help drive sales excellence in the Consumer Electronics / Home Appliances industry!

Key Responsibilities

1. Product Training

• Develop and deliver product knowledge training for new and existing PGs.
• Update training materials whenever new products or technologies are launched.
• Ensure PGs fully understand product features, USPs, competitive advantages, and customer benefits.
  
  
  

2. Sales Skills Training

Train PGs on:

• Customer engagement Needs analysis
• Product demonstration Objection handling
• Closing techniques
• Cross-selling & up-selling
  
  
  

3. Training Material Development

Create and maintain:

• PowerPoint presentations
• Product manuals
• Quick guides
• Training videos
• E-learning content
• Knowledge quizzes
  
  
  

4. Field Coaching

• Conduct regular store visits.
• Observe PG performance on the sales floor.
• Provide one-on-one coaching.Identify skill gaps and recommend improvement plans.
  
  
  

5. Training Evaluation

• Conduct pre/post-training assessments.
• Monitor knowledge retention.
• Track training effectiveness through KPIs such as:
• Test scores
• Mystery shopper results
• Product knowledge
• Sales conversion
• Sell-out performance
  
  
  

6. Cross-functional Collaboration

Work closely with Sales, Trade Marketing, Marketing, and Product teams.

Support new product launches, dealer events, and retail activation programs.

7. Reporting

Prepare weekly/monthly reports on:

Training completion

Attendance

Coaching activities

Field observations

Improvement plans

Training effectiveness

Requirements

• Educaton
• Bachelor's degree in Business, Marketing, Education, or related fields.
• 2–5 years of experience in Product Training, Field Force Development, Retail Training, or Sales Training.
• Experience in Consumer Electronics, Home Appliances is preferred.
• Excellent presentation and facilitation skills.
• Strong communication and coaching abilities.
• Good analytical and problem-solving skills.
• Proficient in Microsoft PowerPoint, Excel, and Microsoft Office.
• Willingness to travel frequently.
• Good English
  
  
  

Benefits

• Competitive salary (Negotiable)
• Performance bonus
• Full statutory insurance & benefits
• Professional working environment with career growth opportunities