Senior Training Specialist

JOB DESCRIPTION

• Develop and deliver comprehensive training programs on Home Appliance & Electronics products for Sales Staff and Store Managers.
• Build and maintain a product knowledge system, covering product features, technologies, specifications, key selling points, competitive advantages, and practical applications.
• Translate product knowledge into effective sales and consultation skills, enabling employees to understand products and recommend the right solutions based on customer needs.
• Conduct Onboarding, Product Training, Sales Training, and advanced training programs across the entire retail network.
• Design practical learning activities, including role-plays, case studies, product demonstrations, customer consultation scenarios, and hands-on sales practice.
• Collaborate with Merchandising, Sales, and Operations teams to identify training needs and develop programs aligned with actual store operations.
• Monitor and evaluate post-training performance; recommend coaching and follow-up training programs to improve sales effectiveness.
• Continuously update training content based on technology trends, new product launches, customer behavior, and market trends in the Home Appliance & Electronics industry.
• Collaborate with brands and industry partners to update product knowledge and deliver specialized training programs.
• Develop and standardize training materials, videos, assessments, and knowledge bases for Home Appliance & Electronics products.
• Participate in developing internal trainers through Train-the-Trainer programs across different regions.
• Conduct on-site training and coaching at stores and be willing to travel to different provinces/cities based on training plans.

REQUIREMENTS

• Bachelor’s degree or above, preferably in Electrical & Electronics Engineering, Refrigeration, Engineering, Business Administration, Management, or related fields.
• At least 3 years of experience in the Home Appliance & Electronics industry, preferably with experience in electronics retail chains, brands, or distributors.
• Proven experience in Product Training, Sales Training, or Sales Team Training.
• Strong knowledge of Home Appliances, Refrigeration, Kitchen Appliances, Home Care Appliances, and Consumer Electronics.
• Strong ability to analyze and compare product features, technologies, specifications, and competitive advantages.
• Ability to translate product knowledge into practical sales consultation scenarios, selling techniques, and customer handling situations.
• Proven experience in classroom training, presentation, coaching, and team development.
• Strong communication and presentation skills, with the ability to engage and energize learners.
• Practical, business-oriented mindset, with a strong focus on sales effectiveness rather than theory.
• Proactive in keeping up with new products, technologies, and market trends in the Home Appliance & Electronics industry.
• Ability to develop training materials, presentations, learning content, and post-training assessment tools.
• Willingness to travel and conduct training at stores across different locations.
• Preferred: Candidates with experience as a Trainer, Product Trainer, Sales Trainer, Training Supervisor/Manager, Category/Industry Specialist, or in training roles within major electronics retail chains.