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Senior Marketing Manager, .Com & Content Strategy, Acquisition Marketing
Bank of Montreal • Toronto
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Job Family Group: Marketing Address: 100 King Street West Key Responsibilities Digital Experience & .Com Strategy (35%) Leading the strategic direction and optimization of InvestorLine.com. Drive funnel performance, conversion optimization, and acquisition outcomes. Improving digital customer journeys and website experiences to support acquisition, engagement, and conversion objectives. Partnering with Digital, Product, GEO/SEO, and Analytics teams to shape website strategy and performance impr…