Billingual Regional Content Strategy Senior Manager
An established organisation is seeking a bilingual Content & Editorial Strategist to drive content strategy, storytelling and audience engagement across digital platforms.
Key Responsibilities
- Develop and execute content strategy aligned to business objectives
- Lead editorial planning and shape compelling brand narratives
- Partner with senior stakeholders and cross-functional teams to identify and develop stories
- Provide editorial direction across English and Chinese content
- Drive content performance and audience engagement across regional markets
Requirements
- Proven experience in content marketing, editorial, content strategy or storytelling
- Strong editorial judgement and storytelling capabilities
- Fluent in English and Mandarin, with the ability to review and understand Chinese-language content
- Strong understanding of the Chinese social media ecosystem (e.g. WeChat, Xiaohongshu, Douyin)
- Regional exposure is highly preferred
- Strong stakeholder management and influencing skills
- Proactive, hands-on and comfortable working in a fast-paced environment with evolving briefs
- Agency background preferred
Ideal Candidate
This role suits a content marketer or content strategist rather than a traditional corporate communications professional. You are a self-starter who enjoys turning ideas into impactful content and thrives in a dynamic, high-ownership environment.
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV.