The Senior Digital Content Strategist supports the strategy, planning, development, and optimization of episodic content across audio and digital platforms. This role turns audience insights, business priorities, and editorial themes into clear content plans and repeatable publishing routines. The strategist works closely with internal teams and external platforms to ensure content is engaging, compliant, onbrand, and easy for customers to access. This work helps Humana build stronger relationships with members, patients, caregivers, and communities by delivering relevant content in the moments that matter.
Manage day-to-day interactions with audio and digital platforms to publish and support impactful episodic content
Develop andmaintainthe content calendar, including themes, timing, dependencies, production milestones, and stakeholder reviews
Lead development of content that engages customers in their everyday lives and supportsmember,patient,caregiver, and community needs
Partner with creative, digital, analytics, compliance, vendors, and business stakeholders to deliver content that is audience-centered, onbrand, and compliant
Use performance insights, audience feedback, and platform trends to improve content quality, engagement, and future planning
Bachelor’s degree in Marketing, Communications, Journalism, English, Digital Media, Business, or a related field, or equivalent professional experience
5+ years of experience in content strategy, editorial strategy, digital content, audio content, content marketing, publishing, or related marketing communications roles
3+ years of experience developing, managing, publishing, oroptimizingcontent for digital platforms, audio platforms, websites, newsletters, podcasts, or recurring content series
Demonstrated experience building content calendars, editorial plans, production timelines, or stakeholder review workflows
Experience using audience insights, performance data, platform metrics, or reporting tools to inform content decisions and improve outcomes
Experience developing recurring content within an in-house agency, health care company, insurance company, media organization, publisher, or other regulated industry
Experience managing day-to-day relationships with audio, podcast, content management, publishing, workflow, or analytics platforms
Experience with tools such as Adobe Experience Manager, Workfront,Aprimo, Monday.com, Sprinklr, Adobe Experience Platform, or similar platforms
Experience coordinating vendors, production partners, platform partners, or agency resources
Experience presenting content plans, editorial recommendations, performance insights, or optimization opportunities to leaders and cross-functional stakeholders
Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; Fort Lauderdale, FL
Periodic in-office work may berequiredto support collaboration, key meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experience
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Originally posted on Himalayas