Role Description :
We are looking for a full-time, on-site Senior Copywriter & Content Strategist to join our team in Petaling Jaya.
You'll be involved from the start - understanding the brief, finding the insight, developing the idea, shaping the content strategy, and bringing it all to life through words, scripts and storytelling.
You’ll work across social media, digital campaigns, brand activations and always-on content, helping define not just what brands should say, but what they should talk about and how they should show up online.
Key Responsibilities:
- Develop content and social media strategies based on brand, audience and campaign objectives
- Turn briefs and audience insights into strong creative concepts, campaign ideas and content opportunities
- Lead ideation for social-first campaigns, always-on content and digital storytelling
- Develop content pillars, narratives, messaging frameworks and content ecosystems
- Conceptualise and pitch ideas for social media campaigns, digital campaigns and brand activations
- Write and oversee copy across META, TikTok, YouTube, LinkedIn and other relevant digital platforms
- Craft everything from punchy social copy and captions to campaign lines, video scripts, storyboards and long-form content
- Understand how ideas and storytelling need to adapt across different platforms and audiences
- Identify trends, conversations and cultural moments that brands can meaningfully participate in
- Conduct research into audiences, industries, competitors and online conversations to uncover useful creative insights
- Collaborate closely with designers, videographers, strategists, account servicing and project teams to bring ideas to life
- Present and articulate creative ideas and content recommendations internally and to clients
- Review and refine content to ensure it is strategically sound, creatively strong and on-brand
- Stay plugged into social platforms, emerging formats and internet culture to keep our work relevant
Qualifications :
- 4–5 years of experience in copywriting, content, creative strategy or a related role, preferably within an agency environment
- A strong portfolio demonstrating both creative thinking and writing ability
- Proven ability to develop campaign concepts and social-first creative ideas — not just execute them
- Experience developing content strategies, content pillars and creative approaches
- Strong understanding of social media platforms and how audiences behave differently across them
- Strong writing and storytelling skills across short-form, long-form and video content
- Comfortable turning research, trends and audience insights into creative opportunities
- Excellent command of English; strong Bahasa Malaysia would be an advantage
- Strong presentation and communication skills, with the ability to explain and defend creative thinking
- Excellent attention to detail and proofreading skills
- Comfortable working across multiple brands, industries and projects at the same time
- Curious, collaborative and always looking for a better idea
A degree in Communications, Advertising, English, Journalism, Marketing or a related field is welcome - but a strong portfolio, sharp thinking and solid experience matter more to us.