Deliver content strategies that support client’s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience
Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps
Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs
Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services
Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms
Be a thought leader for Merkle’s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients
Summary Of Expectations
Bachelor’s degree in a related field and 3+ years of experience in a strategic content role, preferably within an agency environment
Ability to drive content strategy while collaborating closely with project teams and client leaders
Proven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomies
Experienced with content management systems and measurement platforms
Ability to turn data into insights to continuously evolve and refine content strategies/optimization for long-term success
Excellent communications skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leaders
Willingness to be a proactive leader in content strategy and on project teams
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