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Principal Product Content Strategist

O.C. Tanner โ€ข Remote/Nationwide
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Do you love using words to make software function as clearly, easily, and enjoyably as possible?


As a member of O. C. Tannerโ€™s Product Experience Team, the Senior Product Writer & UX Content Strategist Lead will establish and lead a dedicated Product Content discipline embedded within the Product Experience department. This role is responsible for the strategy, governance, and systems that determine how O.C. Tannerโ€™s software platform communicates with users across product experiences, global nuances, workflows, notifications, onboarding, feature education, and AI-enabled interactions.


This is a highly senior role for a strategic writer, content systems thinker, and user experience leader who understands that product language is not simply copyโ€”it is a core part of the user experience, product adoption, engagement, trust, and scalability. You will collaborate closely with the Executive Creative Directors/User Experience, Product Triads, and Marketing.


Why This Role Matters

Because recognition is communication, the effectiveness of O.C. Tannerโ€™s recognition experiences depends heavily on the clarity, consistency, empathy, and strategic quality of the communication systems that power them.


Key Responsibilities

Product Content Strategy & Governance

  • Establish and lead product content strategy across user-facing software experiences, including product language systems, standards, governance, terminology, naming, and editorial quality.
  • Sync with our brand standards and establish the UX voice, tone, terminology, interaction language, naming frameworks, accessibility, translatability, globalization, and AI readiness.
  • Create scalable governance models that reduce inconsistency, improve cross-functional alignment, and support faster feature development.


UX Strategy & Platform Communication

  • Define how the software platform communicates with users across key workflows, onboarding moments, system notifications, product guidance, behavioral prompts, and user journeys.
  • Ensure product communication improves user comprehension, usability, engagement, adoption, and trust across the recognition ecosystem.
  • Bring O.C. Tanner brand strategy and communication expertise into product strategy and execution through user-facing content.


Product Language Systems & AI Readiness

  • Build the language infrastructure required for scalable, AI-enabled experiences, including standards that keep AI-supported content consistent, trustworthy, brand-aligned, and policy-aligned.
  • Govern product terminology, feature naming, interaction language, and content patterns across the platform.
  • Partner with product, design, engineering, research, marketing, brand, client success, and other user-content stakeholders to improve consistency across user touch points.


Leadership & Cross-Functional Influence

  • Establish Product Content as an embedded Product discipline that participates in product decisions from the outset rather than operating as downstream copy support.
  • Provide strategic direction, mentorship, prioritization, and content leadership for product teams and future Product Content roles.
  • Build credibility for content expertise within Product and help Product teams make stronger decisions around communication, terminology, feature naming, and user engagement patterns.


Required Qualifications

  • Extensive experience in product content strategy, UX writing, content design, software platform communication, product language systems, or a related discipline.
  • Demonstrated ability to lead content strategy for complex digital products, platforms, or ecosystems.
  • Strong strategic writing background with the ability to translate product strategy, user needs, and business objectives into clear, scalable communication systems.
  • Experience creating voice, tone, terminology, naming, editorial, localization, accessibility, or content governance standards.
  • Ability to influence senior stakeholders and cross-functional teams across Product, UX, Engineering, Marketing, Brand, Client Success, and Research.
  • Deep understanding of how content drives adoption, engagement, usability, trust, and product performance.


Preferred Qualifications

  • Experience working in SaaS, enterprise software, HR technology, recognition, employee experience, or workplace culture products.
  • Experience building or scaling a content design, UX writing, or product content function.
  • Familiarity with AI content governance, AI-assisted content production, or language systems for AI-enabled user experiences.
  • Experience leading feature naming, product taxonomy, terminology systems, or design system content standards.


Success Looks Like

  • O.C. Tanner has a clear, governed product language system across software experiences.
  • Product teams have reusable content standards, patterns, and frameworks that accelerate delivery and reduce communication rework.
  • User-facing product communication becomes more consistent, intuitive, trustworthy, accessible, translatable, and brand-aligned.
  • Product Content becomes embedded in planning, design, feature development, and experience optimization.
  • The organization is better prepared for AI-enabled product experiences and AI-supported content production.


  • Seniority level

    Mid-Senior level
  • Employment type

    Full-time
  • Job function

    Writing/Editing, Product Management, and Design
  • Industries

    Business Consulting and Services and Human Resources Services

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