Instructional Designer

Role Purpose

The Instructional Designer will be responsible for transforming source content into engaging, learner-centric e-learning experiences. The role will work closely with the Project Lead, AI Visual Designer and E-learning Developer to translate subject matter into appropriate learning journeys, storyboards, scenarios, assessments and interactions.

The focus is not simply to convert content into screens, but to determine what the learner needs to understand, apply and demonstrate.

Key Responsibilities

1. Content Analysis & Learning Design

a. Analyse source material and identify key concepts, processes, principles and application areas.

b. Break complex content into logical learning modules and topics.

c. Define clear and measurable learning objectives.

d. Map content to appropriate L1/L2/L3 learning experiences:

i. L1 Understand: explanation, demonstration, visualisation

ii. L2 – Apply: scenarios, cases, guided practice

iii. L3 – Decide: complex scenarios, judgement and decision-making

e. Ensure learning experiences are aligned to the intended learner capability.

2. Storyboarding

a. Develop detailed e-learning storyboards covering:

b. On-screen content

c. Narration

d. Visual treatment

e. Interactions

f. Animations

g. Scenarios

h. Knowledge checks

i. Assessments

j. Feedback

k. Provide clear instructions to the AI Visual Designer and E-learning Developer.

l. Ensure the storyboard is sufficiently detailed to minimise ambiguity during development.

3. Scenario & Assessment Design

a. Develop realistic banking/professional scenarios where appropriate.

b. Create knowledge checks, MCQs, case-based questions and decision-making exercises.

c. Design meaningful distractors and feedback.

d. Ensure assessments measure the intended learning objectives rather than simply recall.

4. AI-Assisted Content Development

a. Use AI tools to accelerate:

i. Content analysis

ii. Learning objective drafting

iii. Content structuring

iv. Scenario ideation

v. Question generation

vi. Feedback generation

vii. Summaries and examples

viii. Initial storyboard development

ix. Review, refine and validate all AI-generated output before it enters production.

5. Collaboration

a. Work closely with:

i. AI Visual Designer – visualisation and media treatment

ii. E-learning Developer – interaction and technical feasibility

iii. Project Manager – timelines, dependencies and delivery

6. Quality Assurance

a. Conduct instructional and content QA of developed modules.

b. Check alignment between:

c. Objective → Content → Interaction → Assessment

d. Identify inconsistencies, gaps, repetition and unnecessary cognitive load.

e. Review and close internal/client feedback.

Key Skills

• Instructional design principles
• Adult learning principles
• E-learning storyboarding
• Scenario-based learning
• Assessment design
• L1/L2/L3 instructional treatment
• Content structuring and simplification
• Strong written English
• AI-assisted content development
• Ability to work with Storyline/e-learning development teams

Ideal Candidate

3–6 years of relevant instructional design/e-learning experience, preferably with experience in corporate, BFSI, professional education or complex academic content.

Success Measure

The Instructional Designer's job is to ensure that every screen has a learning purpose.