Information Architect / Technical SEO Lead (Contract)
Location: Remote (FL or TX-based preferred
)Engagement: Contract, ongoin
gCompensation structure: Flat monthly retainer, commensurate with experience
.
About the Ro
leWe're looking for a hybrid Information Architect and Technical SEO Lead to own the structural foundation of our web presence. This is a hands-on contract role for someone who can move fluidly between sitemaps and schema, taxonomy design and crawl budget optimization. You'll lead a site architecture overhaul that serves both users and search engines — designing how content is organized, labeled, and discovered, while ensuring the technical underpinnings (crawlability, indexation, performance, structured data) support organic growt
h.This role sits at the intersection of UX, content strategy, and engineering. You'll partner with design, development, and content teams, but you're the accountable owner for site structure and technical SEO healt
h.
What You'll
DoInformation Architect
- ureAudit the existing site structure, navigation, taxonomy, and internal linking; identify gaps between how users seek information and how content is currently organiz
- ed.Design and document a scalable IA: sitemaps, page hierarchies, URL structures, navigation systems, taxonomies, and metadata schem
- as.Develop content models and templates in partnership with content and design teams, ensuring consistency across page typ
- es.Run card sorting, tree testing, and stakeholder workshops to validate IA decisions with real user da
- ta.Create migration maps and redirect strategies for restructured or consolidated conte
nt.
Technical
- SEOOwn the technical SEO roadmap: conduct full-site technical audits covering crawlability, indexation, rendering, site speed, Core Web Vitals, mobile experience, and structured d
- ata.Define and implement structured data (schema.org) strategy across key page ty
- pes.Manage crawl budget, XML sitemaps, robots directives, canonicalization, hreflang (if international), and pagination handl
- ing.Establish internal linking strategy that distributes authority in line with business priorit
- ies.Partner with engineering to scope, prioritize, and QA technical SEO fixes; write clear, dev-ready tickets with acceptance crite
- ria.Oversee SEO requirements for any site migration, replatforming, or redesign, including pre/post-launch validat
- ion.Monitor organic performance and technical health via Google Search Console, log file analysis, and crawl tools; report on progress with clear K
PIs.
What You
- Bring6+ years of combined experience in information architecture, UX strategy, and/or technical SEO, with at least 3 years in a lead or senior capa
- city.Demonstrated success leading a site restructure, migration, or replatforming project with measurable organic outc
- omes.Deep fluency with technical SEO tooling: Screaming Frog (or Sitebulb), Google Search Console, GA4, log file analyzers, and at least one enterprise platform (Botify, Lumar, Ahrefs, Semrush, or simi
- lar).Working knowledge of how modern sites are built and rendered: HTML/CSS, JavaScript rendering and its SEO implications, CDNs, server responses, and status codes. You can read code and dev tickets even if you don't write production
- code.Hands-on experience with structured data implementation and valida
- tion.Experience with IA methods and tools: card sorting, tree testing (e.g., Optimal Workshop), sitemapping and flow tools (Figma, Miro, or similar), and CMS content mode
- ling.Strong documentation habits — you produce artifacts (IA specs, audit reports, redirect maps, ticket writeups) that teams can act on without you in the
- room.Excellent stakeholder communication; able to explain tradeoffs to executives, designers, and engineers in their own lang
uage.