Growth Designer (UI, SEO & Content Strategy

Company Description: ClinicianCore is a HIPAA-compliant unified communication and collaboration platform that streamlines how clinicians collaborate across voice, video, messaging, consults, and documentation. By replacing fragmented tools with a single intelligent communication layer, the platform reduces workflow chaos, information loss, and revenue leakage for healthcare organizations. Our unique physician-centric design, enterprise-grade security, and embedded AI reduce administrative burden and accelerate decision-making.

Role Description

The Growth Marketing & Web Experience Specialist delivers hands-on execution across the entire digital buyer journey, directly aligning technical discovery with visual conversion. This role pairs direct design and development work with advanced search visibility and brand asset creation to build high-converting web experiences.

• Marketing Web & Interface Design: Brings hands-on experience designing, building, and refining responsive web pages and high-converting landing pages, actively optimizing user flows, site performance, and conversion funnels.
• SEO, GEO, GIO & Technical Web Strategy: Applies hands-on experience executing technical audits, structured schema markup, and semantic optimization to maximize discoverability across traditional search algorithms and generative AI answer engines.
• Content Marketing & Visual Brand Assets: Utilizes hands-on experience producing compelling visual assets, digital collateral, and multi-channel content that translate complex solutions into cohesive brand narratives.

Responsibilities Details

This is an individual contributor position focused entirely on direct, tactical execution rather than team management or high-level strategic oversight. We are looking for an execution-focused specialist who actively rolls up their sleeves to build web interfaces, implement technical code and schema, and directly produce visual brand collateral. The role requires daily, hands-on production across web design, technical search optimization, and asset creation to drive measurable inbound growth.

Core Hands-On Responsibilities

1. Marketing Web & Interface Design

• Design high-converting, responsive landing pages, interactive product tours, and marketing funnels for ClinicianCore.com.
• Build intuitive web layouts, interactions, and user flows that guide practice leaders to book a demo.
• Create and maintain a marketing design system in Figma to keep all web pages, campaign hubs, and resources visually consistent.
• Provide clean design specs and work with developers to ensure fast, pixel-perfect launches.

2. SEO, GEO, GIO & Technical Web Strategy

• Structure page layouts, content hierarchies, and internal linking paths to maximize on-page search engine visibility and user engagement.
• Execute Generative Engine Optimization (GEO) and Generative Intent/Information Optimization (GIO) strategies, ensuring web content is structured, authoritative, and semantically tagged to earn direct citations in AI models and answer engines like Gemini, Claude, and ChatGPT.
• Implement advanced schema markup (JSON-LD), entity-based semantic networks, and knowledge graph signals to ensure large language models easily parse and index site content.
• Design web experiences optimized for speed and technical performance, keeping Core Web Vitals (INP, LCP, CLS), mobile responsiveness, and layout stability front and center.
• Create structured content templates (case studies, research summaries, comparative guides) tailored for modern generative search intent, prompt synthesis, and retrieval-augmented generation (RAG) sources.

3. Content Marketing & Visual Brand Assets

• Partner with leadership, healthcare influencers, and content strategists to translate clinical communication topics into digestible, visually engaging marketing collateral.
• Design editorial layouts, downloadable guides, white papers, and custom infographics that establish market authority.
• Produce conversion-oriented visual creative for digital distribution, email campaigns, and organic social channels to amplify thought leadership.

Qualifications & Experience

Design & Marketing Web Experience

• 3+ years of experience in growth design, marketing web site, or digital conversion design, preferably in B2B SaaS, healthcare technology, or professional services.
• Figma Mastery: Advanced skills in Figma, including components, auto-layout, interactive prototyping, and maintaining scalable marketing design systems.
• Conversion-Rate Optimization (CRO): Proven track record of designing high-converting landing pages, interactive product tours, and lead generation funnels that drive demo requests.

SEO, GEO, GIO & Technical Foundations

• Modern Search Expertise: Deep understanding of on-page SEO, as well as emerging search paradigms: Generative Engine Optimization (GEO), GIO, and Answer Engine Optimization (AEO).
• Semantic & AI Architecture: Practical knowledge of entity-based optimization, schema markup (JSON-LD), and information structuring that secures citations in LLMs and AI search engines (Perplexity, Google AI Overviews, ChatGPT).
• Technical Performance: Solid grasp of Core Web Vitals (INP, LCP, CLS), responsive web standards, and page-speed best practices.
• Web Build & CMS Literacy: Familiarity with modern CMS platforms (Webflow, WordPress, or similar) and comfort writing clean design specs for smooth developer handoff.

Content & Visual Communication

• Editorial & Information Design: Ability to transform complex, text-heavy healthcare topics, clinical data, and research into scannable, visually compelling layouts, infographics, and white papers.
• Brand & Visual Discipline: Flawless eye for typography, spatial balance, and modern corporate aesthetics tailored to medical practice leaders and clinical decision-makers.

Preferred / Nice-to-Have

• Experience with analytics and testing tools (Google Analytics 4, Google Search Console, Hotjar, Microsoft Clarity, or A/B testing platforms).
• Familiarity with the healthcare ecosystem, clinical terminology, or B2B healthcare