Digital Content Designer & Social Media Manager

Graphic Image Flooring is currently seeking a talented Digital Designer and Social Media manager to join our marketing team. As Digital Designer/Social Media Manager, you will play a pivotal role in creating visually stunning and intuitive digital environments. In this role, you will create content for various digital platforms and drive Graphic Image Flooring’s online presence by developing social strategies, creating engaging content, managing community interactions, and analyzing campaign metrics. 

You will work closely with our VP of Marketing to craft and execute design and marketing campaigns. In addition, knowledge of Adobe Suite is preferred to help in other design and marketing needs as they arise. 

Location: Northeastern Wisconsin. Generally Green Bay, Appleton, Manitowoc, Sheboygan, and surrounding areas. VP is located in Green Bay.

Responsibilities:

• Create visually appealing designs for websites, mobile apps, and other digital platforms
• Develop and implement tailored social media strategies aligned with company goals
• Planning content around product launches, trade shows, case studies, seasonal campaigns, projects, and company priorities
• Track key performance indicators (KPIs) like engagement rates and follower growth, using data-driven insights to optimize future campaigns
• Website traffic from social channels
• Form submissions and qualified leads
• Shopify sessions, product-page engagement, conversions, and revenue
• Email sign ups
• Cost per click, cost per lead, and return on advertising spend
• Monitor engagement and respond to comments, direct messages, tags, mentions and more as needed to align with company goals
• Stay up to date on the latest trends in the marketplace
• Collaborate with marketing and development teams to ensure cohesive brand representation
• Stay current with evolving platform algorithms, social SEO best practices, and viral trends
• Utilize design software such as Adobe Creative Suite, MailChimp, Shopify, PromoRepublic
• Incorporate feedback from VP of Marketing to refine and improve designs
• Ensure all digital designs are optimized for various devices and screen sizes
• Develop monthly & quarterly editorial calendars 
• Maintain consistency in design and adhere to brand guidelines
• Work on customer proofs through Adobe Suite applications as needed

Portfolio Demonstrating:

• Digital and social campaigns
• Responsive web/e-commerce design
• Examples of measurable outcomes, proven brand growth, qualified traffic, leads, conversions through organic or paid digital campaigns

Qualifications & Skills:

• Bachelor’s degree in graphic design, Digital Media, marketing, communications, or a related field or equivalent professional experience
• 3-5 years’ experience in digital design and managing company/client social accounts
• Experience with design tools such as Adobe Illustrator, Adobe InDesign, Klavio, and Shopify
• Comprehensive understanding of top social media platforms
• In-depth knowledge of search engine optimization (SEO)
• Ability to create targeted audiences and conduct A/B testing
• Experience with social publishing, listening, analytics, and workflow platforms
• Self-starter with ability to take initiative
• Collaborative spirit and understanding of how to work with and delegate tasks to team members
• Strong attention to detail and problem-solving skills
• Effective communication skills, both written and verbal
• Ability to multitask and prioritize in a fast-paced environment
• Preferred experience in tradeshow, flooring, manufacturing, or interior-design industries
• Preferred experience with JavaScript, Marketing automation, AI-assisted content/design tools

Submit resume and salary requirements to careers@graphicimageflooring.com

NO RECRUITERS, DIRECT APPLICANTS ONLY

Graphic Image Flooring is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Company Description

Graphic Image Flooring specializes in custom-printed flooring solutions that turn ordinary surfaces into branded, functional, and visually impactful environments. Using durable materials such as custom vinyl flooring, dye sublimation carpet, branded mats, inlay rugs, and printed flooring graphics, the company helps organizations express their brand identity from the ground up. Its solutions are designed for high-traffic use while maintaining bold visuals, accurate color reproduction, and a professional finish. Serving industries including events and exhibitions, retail, corporate, hospitality, marketing, and promotions, Graphic Image Flooring partners with businesses, designers, agencies, and event professionals across the United States, Canada, Europe, and Asia. With a focus on innovation, reliability, and customer collaboration, the company delivers customized flooring experiences tailored to each environment and campaign.