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Content Writer & Content Strategist (1+ Year Experience

ITD GrowthLabs β€’ Remote/Nationwide
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SEO + websites + blogs + LinkedIn + strategy Content Writer & Content Strategist (1+ Year Experience) Full-Time Mumbai (Andheri HQ, on-site) 1+ year experience 01 open position Open positions 01 Experience 1+ year Type Full-Time Work mode Mumbai (Andheri HQ, on-site) About the role

Write full-funnel content and set content strategy for real client work

You will write SEO-optimised content across the funnel β€” website copy, blogs, LinkedIn posts, social captions β€” for 5–8 D2C + B2B clients. You’ll also develop content strategies for each client: brief, calendar, tone-of-voice, distribution plan. You work closely with our website design + development team on new site copy, and with our SEO team on keyword research + on-page optimisation. Everything you write goes live for real India + global brands.

Responsibilities

What you will do day-to-day

  • SEO content writing β€” long-form articles, service pages, landing pages, optimised for keyword targets + search intent
  • Website content writing β€” homepage copy, about pages, product pages, category descriptions in client brand voice
  • Blog writing β€” educational + BOFU + comparison blogs with proper structure, headings, meta descriptions, internal links
  • LinkedIn content writing β€” founder/exec posts, company posts, thought-leadership pieces that read like a human wrote them
  • Social media copywriting β€” captions, hooks, CTAs across Instagram + LinkedIn + Facebook + X
  • Develop content strategies for clients β€” audience map, funnel plan, editorial calendar, content pillars
  • Coordinate with clients to understand content requirements β€” briefs, brand voice sessions, feedback loops
  • Work closely with the website design + development team on copy for new sites and refreshes
  • Perform keyword research and on-page SEO optimisation (Ahrefs / Semrush / GSC / manual SERP analysis)
  • Ensure all content is engaging, SEO-friendly, and aligned with client objectives β€” owned quality bar, not just word-count delivery
What we’re looking for

Skills, experience and mindset

  • 1+ year of content writing experience β€” agency or in-house, SEO or long-form focus
  • Strong writing in English β€” can hold different tones across B2B tech, D2C lifestyle, financial, healthcare; Hindi a plus
  • SEO fundamentals β€” keyword research, search intent, title/meta writing, internal linking, structured headings
  • Tools β€” comfortable with Ahrefs / Semrush / Google Search Console / Google Docs / Notion / basic HTML / WordPress
  • Content strategy thinking β€” can map audience, funnel, editorial calendar; not just execute individual pieces
  • Website copy discipline β€” understand information hierarchy, conversion flow, brand voice consistency
  • LinkedIn + social sharpness β€” know what works on each platform in 2026 and why
  • Research + interviewing β€” can talk to a client SME, extract insight, turn into publishable content
  • AI-tool fluency without dependence β€” use ChatGPT / Claude for research or first drafts, but ship human-quality final work
  • Nice to have: prior D2C brand writing, technical writing, LinkedIn ghost-writing, on-page schema knowledge
Perks & benefits

What we offer

  • Real client work for India + global D2C + B2B brands β€” your writing goes live, gets ranked, gets shared
  • Mentorship from senior content strategists + SEO practice leads with 10+ years’ experience
  • All research + SEO tools (Ahrefs, Semrush, Grammarly Business, ChatGPT/Claude, Notion) paid for by the company
  • Flexible hours, Slack-first work culture, Andheri HQ environment
  • Annual learning + training budget (courses, books, conferences)
  • Health insurance + paid leave
  • Byline on your published work β€” portfolio-friendly, professional visibility from day one
  • Friday team lunches + quarterly team off-sites
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  • Seniority level

    Entry level
  • Employment type

    Full-time
  • Industries

    Technology, Information and Media

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