Content Strategy Lead – Growth & Authority

Yoyo in Cape Town is seeking a sharp Content Strategist to own our content engine end to end. The role focuses on strategic thinking to win AEO and GEO, build authority, and secure reputable citations. You will guide partnerships and publications and oversee freelance writers under your direction, reporting directly to the Head of Marketing. This high-ownership position places you at the heart of our buyer journey, shaping how content earns trust and drives growth for South Africa's most loved …