Location: Huntsville, Alabama — Onsite/Remote
Employment Type: Full-time
Reports To: Marketing Team
ABOUT THE ROLE
Mini Katana is looking for a Content Strategist based in or near Huntsville, Alabama, who understands short-form content and has experience developing UGC or creator-led campaigns.
You will join our in-house team to develop social-first concepts, write creative briefs and scripts, recruit cost-effective creators globally, and help build a repeatable system for producing high-performing short-form content.
This is not solely a social media management or influencer-outreach position. We need someone who can consistently pitch strong content ideas, guide creators through execution, and use performance results to improve future creative.
RESPONSIBILITIES
- Develop short-form concepts for TikTok, Instagram Reels, YouTube Shorts, and paid social campaigns.
- Write hooks, scripts, creative briefs, talking points, and shot lists.
- Pitch original content ideas that suit Mini Katana’s brand, products, and audience.
- Source, evaluate, recruit, and manage creators from different countries.
- Identify cost-effective global talent without sacrificing content quality.
- Build and maintain a reliable creator pipeline.
- Match creators with concepts based on their personality, style, and strengths.
- Coordinate creator communication, deadlines, revisions, and deliverables.
- Review submissions for quality, messaging, brand fit, and platform suitability.
- Provide clear and constructive creative feedback.
- Track content performance and identify winning hooks, formats, creators, and concepts.
- Use campaign results to improve future creative briefs and testing plans.
- Collaborate with the marketing team to bring creator-led content production in-house.
- Stay current on platform trends, UGC formats, social-first storytelling, and creator tools.
REQUIREMENTS
- Demonstrated experience in short-form content strategy, UGC campaigns, creative strategy, or social video production.
- Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and paid-social creative.
- Ability to develop original, platform-native content ideas.
- Experience writing scripts, hooks, briefs, and creative direction.
- Experience working with creators, influencers, or on-camera talent.
- Ability to recruit and manage creators across international markets.
- Understanding of performance marketing and direct-response creative.
- Strong written and spoken English.
- Excellent organization, communication, and follow-up skills.
- Ability to manage multiple creators, campaigns, and deadlines independently.
PREFERRED QUALIFICATIONS
- Located in Huntsville, Alabama, or the surrounding area.
- Experience with consumer, lifestyle, entertainment, gaming, anime, collectibles, or e-commerce brands.
- Experience analyzing metrics such as retention, engagement, click-through rate, conversions, or return on advertising spend.
- Existing relationships with creators or access to creator communities.
- Experience working with international creators and negotiating content packages.
- Familiarity with creator usage rights, paid-media licensing, and content-testing processes.
HOW TO APPLY
Complete the application form below and submit your résumé, cover letter, LinkedIn profile, relevant work samples, expected compensation, and availability:
https://forms.gle/Dva6pt84CgQSCAiLA
Applications submitted only through LinkedIn Easy Apply may not be considered.