Content Strategist

 

Role Overview

We are looking for a LinkedIn Content Strategist to build a strong and credible presence for the organisation and its leadership on LinkedIn.

This person will develop the strategy, research relevant topics and turn ideas and expertise from internal stakeholders into engaging LinkedIn content.

The goal is not simply to post frequently. We want content that sounds human, establishes credibility, creates meaningful conversations and ultimately contributes to business growth.

Key Responsibilities

• Develop the overall LinkedIn content strategy.
• Create monthly and quarterly content calendars.
• Research industry trends, competitors and audience interests.
• Interview founders, executives and subject-matter experts to capture their ideas and perspectives.
• Turn conversations and rough ideas into strong LinkedIn posts.
• Write thought-leadership, educational and opinion-based content.
• Develop company updates, case studies and customer stories.
• Manage both company-page and executive/founder content where required.
• Maintain a consistent and authentic tone of voice.
• Repurpose longer content into LinkedIn posts.
• Monitor comments and engagement opportunities.
• Track reach, engagement, follower quality and relevant inbound opportunities.
• Test different hooks, topics and content formats.
• Use performance data to continuously improve the content strategy.
  
  

Requirements

• Strong LinkedIn content-writing experience.
• Excellent English writing and editing skills.
• Ability to write naturally rather than producing generic corporate content.
• Strong understanding of B2B audiences.
• Ability to capture another person's tone of voice.
• Good research and interviewing skills.
• Understanding of LinkedIn content formats and distribution.
• Ability to work independently and manage a consistent publishing schedule.
  
  

Nice to Have

• Experience writing for founders or executives.
• B2B, SaaS, technology or professional-services experience.
• Experience with personal-brand development.
• Basic design or short-form video experience.
• Understanding of lead generation and content attribution.