Content Strategist

Title: Sr. Content Strategist

Location: Mumbai

Department: Marketing

Experience: 5–8+ Years

About the Role

Ace Blend is looking for a highly creative and strategic Content Strategist who can own the brand's communication across every customer touchpoint. This is not just a writing role—it is a strategic position that combines content planning, brand storytelling, creative direction, campaign ideation, and performance-driven content.

The ideal candidate should be capable of building content strategies that drive awareness, engagement, and conversions while ensuring consistency in the brand's voice, tone, and visual storytelling. You will work closely with Brand Marketing, Performance Marketing, Design, Video, CRM, and Leadership to create impactful campaigns across digital platforms.

You should have prior experience working with premium D2C, wellness, beauty, FMCG, or lifestyle brands and understand how content contributes to both brand building and business growth.

Key Responsibilities

1. Content Strategy & Brand Communication

• Develop and own Ace Blend's end-to-end content strategy.
• Build content frameworks aligned with brand objectives and marketing goals.
• Define and maintain the brand's communication guidelines across every platform.
• Ensure consistency in brand language, messaging, storytelling, and customer experience.
• Create communication strategies for:
• Product launches
• Campaigns
• Seasonal promotions
• Brand awareness initiatives
• Community-building initiatives
• Identify content opportunities through market trends, customer insights, and competitor analysis.
• Build long-term content roadmaps to support business growth. 

2. Copywriting Across All Platforms

Own and oversee copywriting across all brand touchpoints, including:

• Website & E-commerce
• Marketing
• Social Media
• Brand Assets
• Creative Content
• Ensure every piece of communication reflects Ace Blend's premium positioning and brand personality.

3. Social Media Strategy & Content Planning

Own Ace Blend's complete social media content ecosystem.

Responsibilities include:

• Create monthly and quarterly content calendars.
• Build platform-specific content strategies.
• Develop content pillars for each platform.
• Plan educational, entertaining, community-driven, and conversion-focused content.
• Ideate campaign concepts and storytelling formats.
• Develop Reel and short-form video concepts.
• Plan influencer-led content.
• Create launch communication strategies.
• Work closely with designers and video editors to execute content.
• Ensure timely execution of all content deliverables.
• Track content performance and continuously optimize strategies.

4. Campaign Planning & Creative Direction

Partner with Brand and Performance Marketing teams to conceptualize high-impact campaigns.

Responsibilities include:

• Campaign ideation
• Messaging strategy
• Creative briefs
• Communication hierarchy
• Creative direction
• Storytelling framework
• Product positioning
• Offer communication
• Launch communication

Provide creative direction to:

• Graphic Designers
• Motion Designers
• Video Editors
• Content Creators
• UGC Creators
• Influencers

Ensure every campaign maintains consistency in visual identity, messaging, and customer experience.

5. Meta Ads & Performance Content

Work closely with the Performance Marketing team to create high-converting content.

Responsibilities include:

• Analyze Meta Ads performance.
• Study winning creatives.
• Identify top-performing messaging angles.
• Develop new creative concepts based on performance insights.
• Create ad copy variations.
• Build hooks, CTAs, and conversion-focused messaging.
• Participate in A/B testing of creatives and copy.
• Optimize communication based on campaign performance.

Understand key performance metrics such as:

• CTR
• CPC
• ROAS
• CPA
• Engagement Rate
• Conversion Rate

Use insights to improve future campaigns.

6. Brand Language, Tone & Communication

Be the guardian of Ace Blend's brand voice.

Own and maintain:

• Brand language
• Tone of voice
• Communication guidelines
• Messaging hierarchy
• Copy standards
• Editorial style guide

Ensure consistency across:

• Website
• Social Media
• Ads
• Packaging
• CRM
• Customer Support
• PR
• Offline Marketing
• Events

Regularly refine communication guidelines as the brand evolves.

7. Team Leadership & Collaboration

Lead and mentor the content function while ensuring seamless collaboration across departments.

Responsibilities include:

• Manage and mentor Social Media Executives.
• Lead and guide Copywriters.
• Collaborate with Graphic Designers and Video Editors.
• Work closely with Performance Marketing and Brand Marketing teams.
• Review and approve all content before publishing.
• Allocate projects and manage timelines.
• Conduct regular content reviews and feedback sessions.
• Build scalable content processes and workflows.

8. Content Performance & Optimization

Measure the effectiveness of content initiatives using data and insights.

Responsibilities include:

• Track content performance across platforms.
• Analyze engagement metrics and audience behavior.
• Measure campaign effectiveness.
• Identify high-performing content formats.
• Recommend improvements based on analytics.
• Present content performance reports with actionable insights.

Required Skills

• Exceptional copywriting and editing skills.
• Strong storytelling and brand communication expertise.
• Excellent understanding of consumer psychology.
• Expertise in content strategy and content planning.
• Strong knowledge of social media platforms and platform-specific content.
• Experience with Meta Ads content strategy and performance analysis.
• Ability to translate data into creative insights.
• Strong creative direction skills.
• Excellent aesthetic sense and attention to detail.
• Strong project management and organizational skills.
• Ability to manage multiple campaigns simultaneously.
• Leadership experience managing content, social media, or creative teams.
• Excellent collaboration and stakeholder management skills.
• Comfortable working in a fast-paced startup environment.

Preferred Industry Experience

Candidates from the following industries will be preferred:

• D2C
• Wellness
• Nutrition
• FMCG
• Beauty
• Lifestyle
• Consumer Brands

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, English, Advertising, or a related field.
• 5–6+ years of experience in Content Strategy, Brand Marketing, Creative Strategy, or Integrated Content.
• Prior experience managing a team of Social Media Executives and Copywriters is mandatory.
• Experience working with performance marketing teams and creative production teams is highly preferred.

What We're Looking For

We're looking for someone who can think beyond writing and build content as a business growth engine.

The ideal candidate is:

• A strategic content thinker who understands both branding and performance marketing.
• An exceptional storyteller with a strong understanding of consumer behavior.
• A creative leader who can mentor teams and elevate the quality of every brand asset.
• Data-driven, using insights to improve content performance and campaign effectiveness.
• Passionate about creating premium, engaging, and conversion-focused content.
• A self-starter who thrives in a fast-paced, high-growth D2C environment. 

Interested candidates can share their resume at:hr@aceblend.com