Brand Content Strategist

Logical Brands, Inc. is seeking a Brand Content Strategist to own content strategy across marketing and social for our consumer pet brands. This is not a community management or publishing role. This individual thinks like a brand marketer and a merchant because they understand how pet parents discover, evaluate, and buy, and they build content that earns attention and pulls through to the shelf and the cart. They will operate as a senior individual contributor and the strategic center of gravity for our Socially led marketing planning. Responsibilities include setting the annual brand strategy, owning the master editorial calendar, developing the briefs for our internal content studio for creation, and serving as the primary strategic lead for TikTok Shop.

What Will You Do?

Brand Strategy : Develop the annual marketing plan with the Brand team and translate that into socially led content strategies for Playology (primary) and other brands that delineate between “Big Bets” and “Base Hits”.

Editorial Planning: Own the master editorial calendar across all marketing channels. Prioritize campaigns, product launches, seasonal and category moments, retailer activations, and evergreen programming.

Creative Direction: Write creative briefs for our Content Studio to source to internal designers, content creators, freelance talent, and agency partners. Protect brand voice, messaging, and visual storytelling across every channel, creator, and partner.

Performance & Insights: Define KPIs and success metrics for organic social and hold the work to them. Translate data into recommendations that change what gets made next, not just what gets reported.

Cross-Functional Leadership: Partner closely with Brand Marketing, Brand Equity, and Digital Commerce teams to deliver company goals. Ensure brand content supports key business initiatives across channels — from paid media creative to digital activation to in-store.

Agency & Creator Leadership: Provide strategic direction while holding internal partners accountable for execution, quality, and results. Serve as the primary strategic contact for TikTok Shop and influencer agencies.

Innovation: Monitor platform updates, creator trends, AI tools, and evolving content formats. Recommend new content series, campaigns, testing frameworks, and social initiatives — and build the test-and-learn discipline to prove them out.

How Will You Get It Done?

Strategic Ownership: bring a clear point of view on where the brands should play, what the audience actually wants, and how content earns attention in a crowded category, and back it up with a plan and a calendar.

Creative Judgment: Hold a high bar for craft and voice; you can look at a cut, a thumbnail, or a hook and say precisely what is working, what is not, and what to change.

Platform Fluency: You live in the platforms, not in a deck about the platforms; you know how formats, algorithms, and commerce features behave right now and how that shapes what you brief.

Commercial Instinct: Connect marketing decisions to sell-through, launch performance, and revenue, not just engagement; you understand how content fits a pet parent’s path to purchase.

Partner Leadership: Guide internal and external partners with clarity and hold them to outcomes without micromanaging the work.

Drive & Adaptability: Operate with urgency in a fast-moving environment, managing multiple brands and competing priorities without losing momentum.

Our Dream Candidate?

• 5+ years of experience spanning social strategy and consumer brand marketing — candidates with a pure publishing, community management, or coordination background without strategy exposure will not be the right fit.
• Demonstrated ownership of a social first brand strategy, including audience definition, content pillars, platform strategy, and editorial calendar.
• Deep, current fluency across TikTok, Instagram, YouTube, and Meta, including how each platform’s formats, distribution, and commerce features actually behave today.
• Proven track record briefing and directing creative teams with a body of work you can speak to as the strategist behind it.
• Hands-on experience with creator and influencer programs and social commerce; direct TikTok Shop experience strongly preferred.
• Track record of connecting social performance to commercial outcomes — launch results, sell-through, or revenue — not just reach and engagement.
• Demonstrated AI fluency. This doesn’t mean using AI as a replacement for instinct and critical thinking; it does mean understanding how to leverage AI to do more, better.
• Experience working cross-functionally in a matrixed environment with brand, design, digital commerce, and retail marketing teams.
• Background in FMCG a must. Genuine affinity for pets and pet parents a plus.