AVP, Content Strategy (Insurance Industry, Content Design, up to $12k) (ID: 710902

Responsibilities Plan, design, and write content for digital formats including apps, websites, emails, and chat interfaces. Craft effective UX content that guides customers through critical digital tasks. Conduct content research to understand user needs and language, and test content comprehension. Apply and evolve the brand voice, tailoring tone based on customer contexts. Improve content governance and patterns within the design system for quality and consistency. Structure content for reuse…